Social Networks vs. Management? Harness the Power of Social Media.
Mar-10-2010
Companies have long played catch-up in understanding how to harness new technologies without over-managing them. Social media is no exception.
This eight-page Fresh Perspectives paper explores how organizations should leverage the connective power of social networking to enhance productivity, innovation, collaboration, reputation and employee engagement, among other issues.
Leaders' efforts should not focus on controlling employees' social networking behavior. Instead, they should work to channel its use in directions that benefit organizations and their employees alike.
