Why your agency positioning strategy should not be based on facts When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right ba...	Feb-03-2012
SME celebrará la Semana del Profesional de Ventas. La Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico, SME por sus siglas en inglés, celebrará la Semana del Profesional...	Feb-03-2012
Millennials look to Digital Word-of-Mouth to drive Purchase Process. In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-ma...	Feb-03-2012
Sisson named Chief Revenue Officer of Clear Channel Outdoor Americas Clear Channel Outdoor Holdings, Inc. named Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Ameri...	Feb-03-2012
Cultural Influences impact Retirement Planning & Decision-Making. ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined t...	Feb-03-2012
Doral Bank lanza campaña de imagen centrada en buen servicio. Doral Bank lanza su nueva campaña institucional centrada en el buen servicio que ha destacado al banco a través de los años. La ca...	Feb-02-2012
360i Report on Hispanic Digital Influencers. 360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Rea...	Feb-02-2012
Women’s Influence on purchase decisions on the Rise. Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and I...	Feb-02-2012
Alterna’TV to broadcast The Caribbean Series. Alterna’TV, a subsidiary of Latin America’s leading satellite service provider SatMex, in partnership with Latin American Sports (...	Feb-02-2012
CEE selecciona a McCann Worldgroup como su agencia publicitaria Ante la llegada de un nuevo año electoral, la Comisión Estatal de Elecciones de Puerto Rico (CEE) lanzó recientemente su nueva cam...	Feb-01-2012
Internet as Leading Influence in Consumer Purchasing Choices. Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, in...	Feb-01-2012
2 out of 3 Consumers switched Companies in 2011. Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor ...	Feb-01-2012
Moms feel pressure to buy expensive Baby Brands. According to a national study released, moms are feeling overwhelming pressure to overspend on products for their babies even as t...	Feb-01-2012
Girl Scouts of the USA launch ToGetHerThere. Girl Scouts of the USA announced the launch of ToGetHerThere, the largest, boldest advocacy and fundraising cause dedicated to gir...	Feb-01-2012
Direct Correlation between CPG Brand Website Usage and In-Store Purchase Behavior. A study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understan...	Jan-31-2012
Marketers value Social Media for both Branding & Customer Acquisition. As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their busine...	Jan-31-2012
The rise of in-store mobile commerce. More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek...	Jan-31-2012
Brands continue limited Mobile site offerings. Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retai...	Jan-31-2012
Chacon joins Latinum Network. Latinum Network announced that it has hired former Procter & Gamble executive Ida Chacon as Vice President of Marketing and Commer...	Jan-31-2012
The Art of Convincing. By: Enrique R. Turégano You could say that that is our overall goal in advertising; to convince them to shop, to buy, to switch...	Jan-31-2012
Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a ne...	Jan-30-2012
AHAA Calls on Marketers to “Listen Up!” - Client-Centered Focus - Conference in Miami This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Liste...	Jan-30-2012
NGLC Media, Marketing & Entertainment Conference The New Generation Latino Consortium is hosting the fifth installment of the industry leading 'NGLC Media, Marketing & Entertainme...	Jan-30-2012