Clorox partners with Animal Planet to introduce ‘The Vanishing Frog’. As part of its ongoing support of the "Year of the Frog," a global initiative to raise public awareness and funds to help avert th...	Nov-21-2008
85% of Brazilian Internet Users visited a Social Networking Site. comScore, Inc. released results from a study of the state of the Internet in Brazil, which includes a focus on social networking, ...	Nov-20-2008
Llega Gran Campo Viejo Brut Rosé a Puerto Rico. V. Suárez & Co., Inc., distribuidor más importante de licores y alimentos en Puerto Rico, presentó la llegada de Gran Campo Viejo ...	Nov-20-2008
National Park Service celebra en grande su Aniversario de Plata. La oficina local del National Park Service celebra su Aniversario de Plata como Patrimonio Mundial de la UNESCO con una gran fiest...	Nov-20-2008
Ad Spending confidence falls to Recent Low - More Downside than Upside for most Major Media. The confidence of U.S. ad executive spending plans has fallen to its worst point in recent history, according to the just-released...	Nov-20-2008
Recession's Upside: better ratings from Unhappier Viewers. TV executives should love unhappy TV viewers. In a weakening economy, with advertising dollars slipping away, more TV viewers with...	Nov-20-2008
Terra Networks USA partners with PetMD. Terra Networks USA and PetMD announced a new partnership to provide free pet health information and services in English and Spanis...	Nov-20-2008
BBC Worldwide Channels launches Spanish-Language channel in the U.S. on DISH Network. BBC Worldwide Channels announced the launch of its first wholly-owned, Spanish-language channel in the United States. CBeebies, th...	Nov-20-2008
Nielsen in the Radio Ratings Business? Cumulus Media Inc. and The Nielsen Company announced that starting in 2009 Nielsen will provide audience measurement and radio rat...	Nov-19-2008
FCC could begin investigating the PPM Issue. According to the office of Federal Communications Commissioner (FCC) Jonathan Adelstein, he has requested that FCC Chairman Kevin ...	Nov-19-2008
The TV Channel is Changing. Please do not adjust your dial, but do be prepared to switch your thinking. TV still has mass, but not nearly as much as it use...	Nov-19-2008
Marketers can help Kids help save Planet Earth. A new generation has stepped up to meet the challenge of preserving our environment. These young activists come from all socio-eco...	Nov-19-2008
The Nature of Marketing: marketing to the swarm as well as the herd. Today's digital world, where a small number of people -- sometimes even just one -- can quickly become the voice of one-hundred, o...	Nov-19-2008
Consumer interest in bigger autos seen rebounding. After a year of crushing gas prices and a struggling economy, which saw consumers flocking to smaller cars, interest in larger new...	Nov-19-2008
SC Marketing Mix nueva agencia para manejar su imagen de Colombia en Puerto Rico. La agencia de servicios combinados de mercadeo y comunicaciones, SC Marketing Mix y su presidenta Sandra Carrión anuncian que Proe...	Nov-18-2008
Kids & Teens are always On. Talk, talk, talk, talk, talk. eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will us...	Nov-18-2008
Telemundo announces digital distribution deal with MSN in the USA. Telemundo announced it will unveil the new www.telemundo.com on January 1, 2009. As part of the network's digital evolution, the r...	Nov-18-2008
Yahoo! to revamp US Hispanic offering. Yahoo! announced that it will revamp its U.S. Hispanic offering to better serve its users‚ and clients‚ needs, maximizing and leve...	Nov-18-2008
Search Branding: a problem of metrics. This whole question of branding in search came about because of a rather fuzzy definition: what exactly is brand lift? How do you ...	Nov-18-2008
Better than expected. With the elections over, lower gas prices at the pump, lower electric bills on the way and lower-than-ever prices for holiday merc...	Nov-17-2008
The Blogosphere in Latin America: An Analysis of the Region’s Webfluentials. A study released by The Jeffrey Group reveals that the blogosphere in Latin America is established and growing in size and impact ...	Nov-17-2008
ANA: Multicultural Marketing Programs continue to grow but Marketers cite frustration. A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to...	Nov-17-2008
Los Embajadores del Puerto Rico Convention Bureau inyectan $20 millones a la economía. Ana María Viscasillas, presidenta y principal ejecutiva del Puerto Rico Convention Bureau (PRCB), dio a conocer los logros obtenid...	Nov-17-2008
Fundación Toyota reafirma su compromiso ambiental. Con la otorgación de sobre 70 mil dólares en donativos a unas siete organizaciones que defienden causas de conservación y preserva...	Nov-17-2008
The Death Of Command-And-Control Marketing. Consider this idea: Marketing leadership is shifting from command-and-control to cultivate-and-coach. My early business-to-bus...	Nov-17-2008
Uncertain Economy weighs heavily on US Workers. Nearly two-thirds of U.S. middle managers say that the economy is having a negative impact on their work environments, according t...	Nov-17-2008
Advertising specialties more cost-effective than TV, radio or print advertising. Advertising Specialty Institute revealed in a new study that advertising specialties beat out all forms of TV, radio and print adv...	Nov-17-2008
Moms are reacting to a culture of greed. The economy is affecting us all. The question is how much and in what ways. To help our clients manage this difficult time, we sur...	Nov-17-2008
Selling Hope. "These are perilous times" is the incessant media mantra. Indeed, as a country, we are experiencing a perfect economic storm; the ...	Nov-17-2008
Mobile computer users will have more say in Technologies and Designs that come to Market. An ambitious, first-of-its-kind program called Reinvent Mobile aims to facilitate just that by aggregating a vibrant new channel o...	Nov-17-2008
Social Networking Sites face a revenue reckoning. As social networking sites mature, the need to establish consistent and reliable revenue streams will drive site operators to expl...	Nov-17-2008
La Milonga brings Romance and Tango to the Miami Short Film Festival. Wandering Films and Minx Films are delighted to announce that their short film, La Milonga, has been chosen as an official selecti...	Nov-17-2008